“Cached is an interactive, permission-based platform that brings together buyers of data with consumers willing to engage them for a price. Traditionally, corporations capture and sell data that they collect from you. WHEN THEY SELL YOUR DATA, THEY KEEP ALL THE MONEY.

This is a bad deal for all of us.

With Cached, you provide data about your interests, keep that data up to-date, and answer questions from specific buyers. When you do, if a buyer purchases your data, you get paid.”

This is what we wanted the website to embody.

Simple. Transparent. FUN.

Using the aspects from the app that was being developed in tandem to the brand and the website, I used the bright green and bright pink to help highlight different aspects of the website. Incorporating the screenshots of the app throughout to allow the user to get a feel for what they are going to download before launch was imperative.

On the homepage we wanted to highlight the amount of individuals who had pre-registered and make sure there were enough CTA’s throughout the website for people to sign up for free before we launched.

On top of the website I worked on branding, guidelines, social media, internal/external marketing, emails, and more.